Aligning product with genuine demand, reducing sales friction and moving major residential projects from launch to sell-through.
Elisa recommended a revised commercialisation strategy, influenced the sales structure, increased three-bedroom supply and implemented an integrated onsite model.
Outcome: stronger product-market alignment and a 3.5% reduction in cost of sale.
Elisa developed the strategy, built local and offshore channel relationships and presented to interstate networks.
Outcome: 98% of the development sold in eight months.
“Elisa was an integral member in the highly successful sale of our $150M Westmark Milton development.”
Peter Saba
Group Executive – Development